The Hopes of Illinois Social Equity Applicants

By Taneeshia Thomas, TGC Group

At the intersection of the Black Lives Matter movement, protests across the country and socio-economic woes facing the nation, comes some hope for change in Illinois. “I speak for all the ghettos when I say this: give us access to the capital and we will get the rest done on our own.”

Brand Marketing Byte

Basking in Sunshine: GrowHealthy

By Cannabis Industry Journal Staff

In this week’s Brand Marketing Byte, we take a look at Florida-based GrowHealthy and their quick expansion to dominate the market in the Sunshine State.

Soapbox

Cannabis Shifts to a Luxury Brand

By John Shearman, Applied DNA Sciences

From authentication to tagging and tracing: In this piece, Shearman takes a look at all of the innovative ways growers are elevating cannabis products to luxury status.

How to Name and Brand Your Cannabis Business

By Grant Polachek, Squadhelp

Once you have your product and your business model conceived, it’s time to brand your endeavor. Branding is what will differentiate your company from others in the same cannabis space.

Featured Quote

We see the world, especially for minorities living in poverty, quite differently because of where we come from. “Black Lives Matter” is a movement to save the lives of all people and have human life viewed equally no matter the race of an individual. Let’s do right by the communities that were truly affected by the war on drugs and on a more personal level and my reason for applying: let’s do right by my husband because he lost 3.5 years of his life and was excluded from participating with his family for doing what is now legal.

Taneeshia Thomas, TGC Group

COVID-19 & The Hypocrisy of Essential
Cannabis Business

By Dr. Leslie Apgar & Gina Dubbé, Greenhouse Wellness

Our country has had an unfortunate historical relationship with a plant that has the potential to ease suffering safely and bring about some much-needed economic stimulation. It's high time we fix the mistakes of our past and create a kinder and more inclusive future.